Why The Economist does so well while other magazines are hurting: According to Tom Ascheim, the boss of Newsweek, it is because we:
are non-American and thus necessarily global in outlook,
have high subscription rates, and
snob appeal
But the fun is in this quote attributed to Vanity Fair writer Matt Pressman:
The Economist is like that exotic coffee that comes from beans that have been eaten and shat out undigested by an Indonesian civet cat, and Time and Newsweek are like Starbucks — millions of people enjoy them, but it’s not a point of pride.
Reviewed by: Ian |
